The Hampden Blogger

Welcome to the Hampden Blogger, we hope that this feature will allow you to learn more about us and what we do. Your comments are important and allows us to better serve both our visitors, as well as our industry partners. Thank you.

Andrew & Outram Hussey

Sunday, June 17, 2012

Meet Hampden's Rum Company - Director of Marketing

Christelle Harris,
Hampden's Rum Company Director of Marketing.

What many may not know is that the energy behind the success of Rum Fire is a direct result of the unwavering and steadfast commitment of Christelle in the marketing  as well as  meeting the day to day challenges that comes with strategies necessary to penetrate a difficult rum market.   Her responsibilities covers the marketing of Rum Fire both locally and internationally as well as for  product  development.  Christelle is also the company's goodwill ambassador that shares the best of Trelawny, it's beauty, it's people and the great Pot Rums of Hampden.

Christelle holds a B.A. (Hon.) in Political Science and Spanish from the University of Toronto and studied acting with Joanne Baron, one of the great Meisner method decendants in Los Angeles. As a member of the DLM dance crew gave performances in several cities in Canada and the United States and was the first runnerup in the Miss Jamaica World 2006 contest.  She also founded and manages the Christelle Harris Charity Fund that has been instrumental in providing much needed equipment to the Bustamante Hospital for Children in Kingston as well as providing financial support to several schools in Trelawny.  As the granddaughter of Lawrence and Ruth Hussey, she brings a burning passion to the family business.

Since taking the position, she has organized marketing promotions in the USA, Europe and the United Kingdom and  hosted  visits to the distillery for many local and international rum stakeholders. Rum Fire has received two silver medals in international tasting competitions and was also nominated in the Berlin Rum Festival in the category of "Best Overproof Rum" and also received a nomination in the UK RumFest for the Golden Barrel Award for "Best New White Rum".

We wish Ms. Harris much success in this most difficult assignment and that she can rest assured that we will be there to provide all the support that she may need in the weeks and months ahead. 

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